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Hi, I'm Sean Clayton. Welcome to my profile!
Sean Clayton's Bio:
Sean Clayton's Experience:
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Managing Director of Paid Media at Splash Media Group, LLC
April 2015 - Present | Addison, TXHeads up Programmatic Marketing and Paid Media Department. Focused on implementing strategy that will align with the clients over all business goals. Responsible for increasing efficiency in our PPC and Paid social approach. Also responsible for bringing programmatic marketing to Splash Media by implementing a programmatic process, involving DSP, Ad Server, Rich Media and DMP integration.. Trained a department of 4 to be seamless in their use of the Programmatic Platforms and optimization techniques.
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Director of Marketing Intelligence at Multiview
June 2011 - April 2015 | Irving, TXInvolved in launching and developing Multiview’s Programmatic Marketing B2B Campaign Service and Platform, and was the leader in taking this service to market. Worked closely with the VP of Programmatic and Creative team to make sure that the service my team was selling had the necessary deliverables. In our first year to market the product generated just under $9 million in revenue with a 21% net profit margin. In our second year to market the campaigns generated $36 million in revenue with an increase to 27% net profit margin. As one of the key contributors to this program, I was able to streamline efficiency in client insights and enhance the product offering, while also refining the sales pitch. I managed a team of 21 sales reps, which contributed $17 million to the product; was responsible for $4 million of the team and companies number. During my time with Multiview, I have been the #1 producer out of 450 sales executives with a sales differential over 150% of the next closest producer and implemented landmark changes that also increased our client retention rate from 47% to over 76%.
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Managing Partner at Alegiant Medical Group
September 2006 - February 2011 | Dallas, TXHeads up Programmatic Marketing and Paid Media Department. Focused on implementing strategy that will align with the clients over all business goals. Responsible for increasing efficiency in our PPC and Paid social approach. Also responsible for bringing programmatic marketing to Splash Media by implementing a programmatic process, involving DSP, Ad Server, Rich Media and DMP integration.. Trained a department of 4 to be seamless in their use of the Programmatic Platforms and optimization techniques.
Sean Clayton's Education:
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University of Houston
Concentration: Business and Marketing -
St. Mark's School of Texas
Sean Clayton's Interests & Activities:
Marketing, Track and Field, My Children and My God